no no no: Lexus changing the way Super Cars are judged?
In a recently released video Lexus is trying to change the way we judge our Super Cars. The video shows the new Lexus LFA’s “sound” busting a champagne glass. I’m not sure if the car would actually do this, but whatever. Lexus, just because you make a bunch of cool speakers on the same island as you make the new Lexus Super Car, does not mean you’re cool. Please don’t insult our love for good advertising because this totally misses the mark.
It takes me back to one of the first Porsche Cayenne ads I saw. The one where a guy is on his cordless phone and places it under the exhaust then starts it. He gives it a couple of rolls on the throttle then picks up the phone and says, cool huh? Porsche, well done. Lexus that is how you sell Super Cars. Selling us a car the same way you would sell us a home entertainment center is not going to make us think you’re cool. Your brand is still for old dudes with coin.
